Great product? Can’t get the word out? We can help.
Kimbell Enterprises can help you put together a comprehensive marketing plan or execute a specific marketing project for you. We love to develop compelling messages and find effective ways to convey them to a target audience. It’s fun.
THE FIVE STEP MARKETING PLAN
Step One. Develop your "Value Proposition." We will help develop the message that differentiates your product in the marketplace and gives your customer a compelling reason to buy it.
Step Two: Establish your Marking Objectives: Simply, do you want to:
A. Get new customers.
B. Sell products or services.
C. Build customer loyalty.
D. Build brand equity for your product or your company.
We will help you quantify the objectives (i.e. grow active customer base by 10%).
Step Three: Figure out your Starting Point. We will help you determine what is going on in the market and evaluate your current position. Are your objectives realistic?
Step Four: Select the Marketing Activities. It can be tricky. We will help you select the right mix of activities to maximize effectiveness while staying in your budget.
- Advertising
- Direct Mail
- Newsletters
- Networking
- Company phone messages
- Public Relations
- Customer Surveys
- Web-Site
- Trade Shows
- Event Sponsorship
Step Five: Determine if it is Working. It is important to establish metrics to assess the effectiveness of your efforts and make adjustments if you need to. We can do that for you.
KIMBELL ENTERPRISE CAPABILITIES: We have extensive experience in the following areas:
- Develop and Manage Marketing Plans
- Design and Conduct Customer Surveys
- Write compelling copy for newsletters, ads, radio spots, phone messages.
- Design advertising campaigns.
- Manage company advertising budgets and campaigns.
- Design and manage trade show displays.
- Develop web strategy and oversee execution.
- Conduct Public Relations Campaigns
Contact Kimbell Enterprises today for a free, one hour marketing consultation. After that you can hire us or tell us we are off our rocker. Call 877-937-2537. Ask for the Idea Guy.