Kimbell Enterprises – Case Studies

Developer of Virtual Data Room (VDR) services, offered as “software as a service” for the financial community involved in merger and acquisition transactions, engaged Kimbell to qualify leads and set up on-line demos of the VDR service. Kimbell was able to schedule multiple appointments for sales follow up with high profile firms.

A manufacturer of medical supplies engaged Kimbell to contact the decision makers at companies operating multiple (20 – 280) long term care facilities to stem the loss of market share. Kimbell identified the decision maker at each company and negotiated new purchase agreements with 35% of the companies.

Developer of web-based, event publishing software engaged Kimbell to qualify leads for their product in the higher education market and to provide market feedback on the viability of the software-as-a-service product. Kimbell contacted several hundred institutions on behalf of the client and returned valuable marketing information to the client to reposition the product. Kimbell was able to qualify 20 - 30 qualified leads for follow up by the client.

Technology start-up company engaged Kimbell to bring its hardware and software product, with a value of $10,000+, in the field of data destruction to targeted vertical segments. Kimbell was able to qualify dozens of qualified leads for the client.

Specialty Food Manufacturer engaged Kimbell to establish new accounts with gourmet food stores across the United States. Kimbell identified the decision maker, qualified the prospect, arranged for samples to be sent and followed up with the prospect. Kimbell was able to open enough new accounts to result in a 30 day backlog in orders.

Manufacturer of advanced "pick n place" (PNP) technology used in the semiconductor industry to move integrated circuits engaged Kimbell to contact existing customers to develop better understanding of the use of the technology and to identify new business opportunities. Kimbell spoke with customers in the US, Europe and Asia, providing the client with valuable insights and developed new sales opportunities. Kimbell also qualified new prospects for follow up contact by company founder and chief engineer.

Local non-profit recreation center engaged Kimbell to conduct a market analysis to help shape the future programming and facilities planning for the center. Kimbell completed a comprehensive assessment of the recreational opportunities in the market area, designed and administered a written survey of each household and compared the needs against the services being offered and developed specific recommendations from the results.

A land management, forestry and arboreal service company engaged Kimbell to develop a comprehensive marketing strategy to unify and differentiate its distinct services. Kimbell worked closely with the company principals to determine the objectives, define the strategy and select the appropriate mix of marketing activities to achieve their objectives.

^ TOP